Case Studies

22 UX design and research engagements across enterprise, luxury, retail, fintech, and AI-driven products.

1. Aspire — A Fintech Investment Concept, Zero to One

   Aspire is a studio design exercise: a concept for a milestone-based, blockchain-powered investment platform connecting investors with startups worldwide. End-to-end design — problem statement, personas, journey maps, competitive analysis, and full mobile designs. Never launched; not a financial product.

2. Wells Fargo — A Groundbreaking Journey in UX Innovation

   Wells Fargo tasked the team with redefining its credit card experience to drive conversion and active usage. The studio led the end-to-end UX process — a mobile-first design that scaled across devices and made activating and using cards noticeably easier for customers.

3. DocuSign — A Redesign Journey for Electronic Signatures

   DocuSign, the leader in electronic signature technology, set out to modernize its application through a comprehensive redesign. The revamp created a seamless experience between sending and signing electronic documents — measured with Google's HEART metrics and confirmed by DocuSign's continued market leadership.

4. Retailor — AI-Driven Social Shopping

   Retailor is the studio's vision for the next generation of online shopping: AI-powered Reverse Image Search, a proprietary fashion social network, and AR try-before-you-buy — Pinterest meets Amazon, designed mobile-first to enhance product discovery and drive repeat visits.

5. Elevate — AI-Powered Marketing Automation for Small Business

   Elevate is an AI-powered marketing automation platform for small businesses — automated email, social scheduling, and customer-engagement workflows behind a four-step onboarding that configures everything. Designed end to end and developed with Claude, shipped as a live working prototype.

6. CloudNatix — Automating Cloud Infrastructure with Great Efficiency

   CloudNatix's platform was designed from 0 to 1 over a 3.5-year engagement — a platform that automates cloud infrastructure across AWS, GCP, Azure, Kubernetes, and on-prem systems, delivering up to 60% lower compute costs and a 5× productivity improvement for DevOps and AIOps teams.

7. Serenity — Calm by Design: Onboarding for a Wellness App

   Serenity — "calm in minutes, clarity for life" — is a studio concept for a meditation and wellness app. Its onboarding was designed twice, on purpose: a neumorphic desktop experience built on progressive disclosure, and a 12-step mobile flow presented in a phone frame with a self-running demo mode.

8. Intel® — Elevating Brand Recognition: Innovative Mobile Apps & Digital Marketing

   The studio led UX for a team partnered with Intel® to strengthen the chipmaker's consumer connection through in-store touchscreen experiences and a mobile app. Grounded in guerrilla retail research, the work improved brand consideration among PC buyers and replaced costly paper sales materials with a digital-first experience.

9. Community — Employee Safety Across Mobile and Watch

   Community is a conceptual enterprise safety experience for iPhone and Apple Watch. It explores how field employees could understand local risk, locate opted-in colleagues, control sensitive visibility, and coordinate during an evacuation—from comprehensive mobile maps to glanceable wrist alerts. Static portfolio designs only; not an operational emergency or healthcare product.

10. Visa — Empowering Payments: Visa's Seamless Chip Card Experience

    To support the US rollout of chip card technology, the studio designed a mobile-first, responsive site that communicated the change clearly to end-users, banks, and card issuers. The widespread adoption of chip cards across the target market confirmed the effectiveness of the experience.

11. Synergy — Empowering Small Business Owners through AI Video Creation

    Synergy is an AI video creation tool that lets small business owners produce full-length, professional videos without filmmaking experience. The studio led UX from mobile-first wireframes to a dual-mode desktop experience serving both beginners and power users.

12. Saatchi & Saatchi — Enhancing Core Services for a Premier NYC Health Advertising Agency

    A world-class UX practice was established at Saatchi & Saatchi Health in New York — producing award-winning work for clients like Abbott Freestyle, Pfizer, and AstraZeneca while significantly increasing billables.

13. Jikken — Governing Feature Flags Across Four Product Surfaces

    Jikken is a feature-flag governance system independently designed and built by Ryan using an AI-assisted development workflow. It is organized around one demanding product principle: a rollout decision must keep the same meaning across the CLI, Dashboard, SDK, and CI gate.

14. Experience+ (Internal) — One: A Living Component Registry

    Every Experience+ engagement starts on One: a production-ready design system of 30+ coded components across 8 categories — consistent tokens, accessible states, responsive patterns — already running the studio's own sites. Instead of paying for weeks of foundation work, clients get One themed to their brand and shipping from day one. It was born as a fix for the studio's own component drift, which is exactly why we know it holds up in production.

15. Audi — Pioneering the Market with Electrifying UX for EVs

    For the launch of Audi's e-tron® electric vehicle, the studio led UX for the official website and an in-dealership application. The launch established the e-tron® as a market leader in the US electric vehicle segment, with an immersive parallax experience and a fuel-saving calculator that turned browsing into practical benefit.

16. InstructLab — Redesigning LLM Fine-Tuning for Open-Source Contributors

    InstructLab is an open-source project from IBM and Red Hat that lets contributors improve large language models through structured knowledge and skill submissions. As an independent concept exploration, the studio redesigned its contributor experience — taming a deep taxonomy tree with Miller Columns, adding a Beginner/Expert mode toggle, and prototyping directly to code with the Carbon Design System and Vercel v0.

17. Louis Vuitton — Reimagining a Luxury Digital Platform

    Louis Vuitton's digital platform revitalization called for User Experience leadership alongside a renowned French agency and LVMH stakeholders in Paris; the engagement consolidated multiple sites into one fully responsive experience, localized for 20 countries, with runway shows as a 'fashion TV' engine for commerce.

18. TradeSource — Reimagining B2B Procurement

    TradeSource set out to modernize B2B furniture procurement in a global market worth roughly $786 billion in 2025 (forecast to reach $1.3 trillion by 2033). The studio led design across desktop, mobile web, and native apps — research, design system, and a social feature called ShopTalk — and the engagement was extended multiple times beyond its original scope.

19. Toyota — Revitalizing Auto: Innovative Redesign for North American Digital Presence

    The studio led UX design and research for the redesign of Toyota's North American website, grounding the work in on-site dealership ethnography. The final design was well-received by Toyota, contributed to increased customer satisfaction, and won the agency accolades and new business.

20. McKesson — Revolutionizing Pharmacy Access: Health Mart's Innovative Portal Design

    For McKesson — #9 on the Fortune list — the studio designed the Health Mart portal platform: white-label websites that independent pharmacies build and manage themselves. The work spanned a flexible site platform, a dedicated marketing site, and an admin tool, all across desktop and mobile.

21. Aktana — Transforming Cloud-Based AI Sales Tools for Life Sciences

    Aktana, a leader in AI-driven decision support for the pharmaceutical and Life Sciences industry, engaged the studio to design and enhance a cloud-based AI sales platform. Over the course of a year, the studio led UX research and design across the US and Japan — work that played a key role in Aktana meeting its fundraising goals and securing a new round of funding.

22. Oracle Cloud — User-Centric Solutions for Enterprise Cloud Infrastructure

    The engagement spanned design leadership across three PaaS/IaaS product suites at Oracle — Integration Cloud, Visual Builder Cloud Suite, and Stream Analytics, seven products in all — building a design organization spanning the U.S. and Europe. It landed as Oracle cloud revenue grew 51% year over year, contributed to the early Redwood design system, and supported a 2018 Gartner Magic Quadrant leadership position for iPaaS.